Primer Group of Companies

For 35 years, the Primer Group created a niche in marketing the world’s best brands in travel, lifestyle, action sports, and outdoor products, and eventually diversified its portfolio, from its core retail business to its wide range of high-quality industrial products and top-caliber services that are extensively sought after the world over.

The diversified group is also into e-commerce, creative designs and solutions, eco-tours, hospitality management, and continued education and training.

The Primer Group aims to be the global leader in the distribution of premium goods and services, and it is firmly on its way to accomplishing its mission to deliver a superior customer experience. From its headquarters in the Philippines, it has expanded its network to include retail, distribution, and logistics operations in Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, and the United Kingdom. The Primer Group continues to take advantage of opportunities opening up in the dynamic retail sector.