Ipsos, Inc.

Ipsos was founded in 1975 in Paris, France by Didier Truchot and Jean-Marc Lech. They started with a team of just four, but the company rapidly expanded. Initially, Ipsos focused on advertising research, but over time, they broadened their focus to include general market research.

In 1988, Ipsos started its international expansion by establishing operations in Italy. In the following years, Ipsos continued to grow and expand, entering markets in North America, Latin America, and Asia.

In 1999, Ipsos went public, listing on the Paris Stock Exchange. This provided a significant boost to their expansion efforts.

Over the years, Ipsos has made several acquisitions to strengthen its global presence and diversify its service offerings. Some significant acquisitions include the Market Research Division of Synovate, in 2011, and GfK divisions, in 2018.

Today, Ipsos is one of the world's leading market research firms, operating in over 80 countries. The company provides a wide range of research services across various sectors, collecting and analyzing data to help clients make informed decisions.

As for Ipsos in the Philippines, they have been operating for several years, providing market research and insights for a range of local and international clients.