FHI

Our Fruitful History

Banking on the trend of healthy living in the Philippines, Fruitas Holdings, Inc opened its first store Fruitas Fresh from Babot's Farm on February 1, 2002 at SM Manila. Nobody expected that a single beverage stand offering fresh fruit shakes could flourish into a thriving business of more than 800 profitable stores nationwide.

Our Refreshing Products and Services

FHI is a customer and service oriented company that boasts of wide logistics nationwide. Customer concerns are addressed promptly, and we have open communications with our business partners and personnel. These are practices that ensure the maintenance of quality of our stores in every aspect including service training, operations, and product standardization.

Since its establishment, FHI has expanded into a handful of store concepts namely Buko ni Fruitas, Juice Avenue, Black Pearl, The MangoFarm, Fruitas Ice Candy, Yes Yes Yo!, Tea-rex, Friends Fries, Buko Loco, House of Desserts, De Original Jamaican Pattie and Juice Bar, and 7107 Halo Halo Islands. All of which are serving fresh and natural food and beverages.
Our persistent marketing and advertising efforts coupled with our ever-innovative retail and business development guarantee that our products are at the top of mind of consumers.

Vision and Mission
We will be as Big as the Creator would allow us to be.
Our journey to Bigness shall be anchored on Love for Country, Innovation, Focus & Sacrifice, Search for Excellence, Customer-Centricity, Bias for Action & Sense of Ownership.

Giving Back
FHI owes its success to the Filipino community who patronized our products throughout the years. As a way of providing equal opportunities, we have also trained and employed deaf and mute people to become our stores' service crew.